From the idea to let people share their personal lives with others through photos and videos, INSTAGRAM was developed to play a main role in the e-commerce world as a branch of social media, specifically “meta”, to include marketing, and selling products. As an example, brands can create their business profile on Instagram, then grow their followers, to promote their products and have online stores on this platform.
Here is some ideas to promote your store on Instagram:
- Switch to a business account
- Turn on shopping features existing on Instagram
- Create your own hashtags, grow them to link any user to your products as a marketing process
- Use a small and easy username to be engaged with people
- Create a profile photo that grabs attention including logo if available
- Spread links that are an easy way to any user to reach the store
- Use photos, videos, and reals “reals is spreader faster than others” to present your products
- Photograph professional photos and videos with high quality, and in a way that shows your products in action
- Add a complete ordering process without leaving the Instagram app
- upload your product catalog, use the catalog manager. iPlugn store enables you to integrate you Facebook and Instagram shop to the website.
- Add tags to your posts that shows the product name & price
- Add shopping Sticker to your stories as an easy link to your store
- Cooperate with influencers and creators to promote your products
- Present your products with live shopping to gain trust
- Boost your posts
- Try to verify your Instagram business account
- Exploit trends in a way that fits your products
- Operate giveaways to gain more followers and to publish your products
- Observe your Instagram insights and exploit the results
- Link Instagram with other platforms, then it is possible to gain common followers
Instagram shopping statistics like 83% of users discover new services and products, 81% do their research to find products or services, and 80% decide if they want to buy a service or a product right from the Instagram platform show how popular ecommerce is on Instagram.
