What is google merchant?
Google Merchant Center helps you get your shop and product info into Google and make it available to shoppers across Google.
That means that everything about your shops and products is available to customers when they search on a Google property.
Without Google Merchant Center (GMC), your products will not appear on Google Shopping. Also, you cannot create Product Ads unless you add sufficient product information to your GMC account.
Benefits:
The Merchant Center account entails one major benefit: it is a gateway to advertising your products with Google Shopping. Also, It allows you to store essential product information needed to generate and serve your product ads to potential customers.
Without google merchant center (GMC) the products will not appear on google. Although, you cannot create product ads unless you add sufficient products.
- You can market your products
- Data feed can be obtained on google merchant
- Google Merchant can be connected with Google Ads account
- You can add country to focus sales on, and can grab special customers “from the country”
- It could take the shape of an ad
Steps to create merchant account:
- Sign up for Google Merchant Center
- Choose where your customers check out
- Navigate Google Merchant Center
- Set up free product listing
- Set up Buy on Google
- Verify and claim your store’s website
- Submit your product data
- Follow Merchant Center guidelines
Using Google Merchant to present your ads, is the best way, since you are working with Google itself to share ads on Google.
If your store was built using iplugn software you can integrate it with google merchant and benefit from it.
