How to Write Great Description of Your Products
In E-commerce the description and the products image are the only thing that can give the customer the reality and the experience of the user to buy the product or pass it.
below are some tips to write the greatest description that can excite your customer and drive him to purchase.
Know your target audience:
To write a product description you have to define your target audience ,then focus on highlighting features that may grab their attention. This process comes from understanding your buyer and knowing his characteristics in order to know how to grab his attention.
Always keep in mind how the customer sees your product with the description and expect his interaction.
Focus on the positive side:
Always in the description you have to include positive things like benefits, features, and how it’s unique. Sometimes buyers may not be interested in the features as much as knowing how they can benefit from the product.
Include details in your products description:
To make a good product description you should include even the small details, it shows more features and it may grab the attention of interested people.
Use easy language:
The description is made for explanation, to talk more about the product or service, then it aims to make the product clear to the customer and let him know what can’t be shown by photos or product name.
Use power words:
Include in your description words that grab attention and sell the product, that encourages the readers and pays them to buy.
Work on SEO:
Search engine optimization is the best way to attract new customers to your products. Which is the main first step that pushes people to buy your products.
Avoid “yeah, yeah” phrases:
“Yeah, yeah” phrases are phrases like (Excellent/Perfect/Amazing), which are phrases that are usually used in any description especially when not knowing what to write. It will make the reader less interested.
Make sure that your products description is scannable:
Your description always has to be organized, and your ideas have to be listed in a systematic way to reach the reader. And to achieve the description goal.
