The first step for launching E-commerce or online business is by start branding your store and defining the identity and logo of this store or online services

There is a common misconception that “logo design” and “branding” are synonymous even for e-commerce experts. When we first enter the world of business, we believe we understand how things work. Unfortunately, most freelancers and small business owners react with the same question: “Isn’t a logo and a brand the same thing?” when asked, “What’s the difference between a logo and a brand?”

difference between brand, logo, and identity

what is a logo?

A logo is a graphic symbol that simply identifies a business, a commercial product, or any other public or private agency. It’s a SMART visual representation of a brand in a short amount of time. Also, it is mainly composed of typographies, graphics/symbols, and colors in most cases. It’s a graphic element that’s part of a company’s visual identity.

Logos are commonly employed in a variety of media, including commercial, industrial, political, and cultural settings. We can tell that it relates to a company, a shop, or many small businesses by using a symbol or an icon.
The process of creating a logo is known as logo design.

• A logo is an important part of any business’s design.
• The logo is targeted, relying on its uniqueness to set the organization apart from the competition and inspire support for its beliefs.
• It identifies the business it represents.
• It ensures consistency across all communication channels.
• It sets your company out from the competitors.
• It promotes a professional image while also raising expectations.

what is a brand?

A brand is a name given to a product or service that gives it a distinct identity. Everything behind the institution, as well as everything it owns and produces, must match the company’s overall ideals and objectives.
A brand is an idea or picture that comes to mind when people think about a company’s specific products, services, and activities, both practically and emotionally.

It can produce and stand for loyalty, trust, faith, premium, or mass-market appeal depending on how the brand is marketed, advertised and pushed. When making a purchase, one of the most crucial factors to consider is the brand. It is a technique devised by businesses to assist customers in immediately recognizing their products and organizations, as well as to provide them a reason to prefer their products over those of competitors.

• Brand is a constant tone or visual voice that represents a company’s competitive advantages and market position.
• is a one-of-a-kind, powerful, and interesting identity
• can respond quickly to shifting consumer preferences by adjusting and following them
• Great brands have a distinct personality and place in the hearts and minds of people who
• owe loyalty to them, such as customers, employees, investors, and others.

Finally, the logo is a graphic element that represents a brand, but a brand is the combination of a company’s direct and indirect features. While each plays a different role in forming a presumed image of a company or product, businesses that respect their audiences are irreplaceable to either. While one represents the company as a whole (values, objectives, etc.) and the other defines the company through a graphic element, The difference between a brand and a logo is that they are both essential parts of any respected and reliable business.

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