97% of people leave your site without buying anything on their first visit. Retargeting’s goal is to bring them back for more than one visit and drive them to buy from your products.
As for someone deciding to buy your products, the product has to be familiar and to make him feel familiar with the products, statistics say that to make up somebody’s mind and make him purchase, at least he has to see or hear the product for 7 times. Here re-targeting plays the main role which is to reach back the audience who showed interest in the products.
According to Google, combining retargeting ads with the other advertising you already do can help you sell 50% more stuff.
Target of Retargeting
- Reach back audiences that visited your site before (use meta pixels)
- Engage people you reached back and target who are most likely to purchase
- Build good connection with customers through brand awareness and recognition.
Using iPlugn store you can add Facebook pixels to your store.
How does it work
Use Google Display Network which can reach more than 90% of people on the internet using more than 2 million websites through display ads.
Once the visitor browses your site, they will start to see your ads everywhere, while reading an article, visiting an online store, or even while listening to music.
Using Google Display Network, of course the visitor will see after his first visit more than seven ads in different places unless he will not use his telephone anymore, and the ads will show only the cool stuff that will attract back the visitor and achieve the target of Retargeting.
Importance of Retargeting
- Retargeting is a process that acts as a reminder for customers who have desires
to purchase your products, which encourages them to come back and seal the deal. - Retargeting increases your brand awareness in the digital marketplace.
- Retargeting brings back 1 in 4 consumers to complete purchase.
- It keeps costs down, retargeting costs less than grabbing new customers.
- Improves customer lifetime value.
Retargeting is a main process in marketing, same as remarketing, you have to exploit any chance with any customer and encourage him to purchase. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
